17 FREE Entrepreneurship Books For Aspiring Business Leaders and Startups

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Table of Contents

You probably think that a business book is something you need to buy. But nothing can be further from the truth. In fact, there are hundreds of FREE books for entrepreneurs and startups available online, just waiting to be had by you!

What follows is a list of some really handy reads on entrepreneurship and startups. These free e-books will get you on your way to becoming more knowledgeable about the business world and pursuing your entrepreneurial dreams.

Hope it helps.

The Power of Storytelling: 8 Marketing Lessons from Bozoma Saint John

The Power of Storytelling is a marketing playbook highlighting some of the best ideas, stories, and actionable tactics from a leading global marketer, Bozoma Saint John.

As she states in the preface, “The aim of this book is to share important lessons about building, growing, and scaling companies that I’ve learned at PepsiCo and Apple Music.”

Bozoma Saint John has made a career out of finding and creating pop culture trends through marketing and storytelling. 

In this guide, you’ll learn some of Boz’s tactics for spotting trends before they’re national phenomena. (Because some of us bought GME way too late. #ToTheGround)

In Just Go With It, entrepreneur, CEO, and innovator Mandy Gilbert share her journey to guide and inspire new and established entrepreneurs alike.

To Mandy, entrepreneurship is an adventure worth taking—even if the path is rarely a straight line. (Much like popping into Target for “just one thing.”)

In the book, she shares her lessons on striking that perfect balance between managing your personal life, developing your people, and maintaining a healthy bottom line.

infinite income

Infinite Income

Discover the strategies to build your best online business—for any industry

Infinite Income is an ebook that details concrete strategies for how to make your dream online business.

Get your business advice from the man himself, Tanner Chidester.

He’s already built two seven-figure businesses and one eight-figure business, and he’s compiled all his learnings into an ebook to help you get where you want to be.

These are strategies that Tanner has used in the modern world, with resources available to you right now, so you can recreate his path to success.

Appsumo’s Productivity, Boosted

Productivity, Boosted is an ebook that compares ten popular productivity frameworks and teaches you how to implement them into your work life with actionable steps.


Some of these tactics have been around for decades, helping executives and busy entrepreneurs keep focused.

When it comes to improving our focus and organization, we don’t have to reinvent the wheel. All we need is to find the right productivity system for our specific job or goals. Other systems are new but have quickly risen to fame because of their clear results.

This guide features foundational frameworks—like Getting Things Done by David Allen—and frameworks that build upon other strategies described in the book.

Also included are more than twenty power quotes from the experts who invented these methodologies.

They’ll inspire you, clarify a certain strategy, or give you a better context for implementing productivity into your life.

The Almanack of Naval Ravikant: A Guide to Wealth and Happiness

The Almanack of Naval Ravikant is a compilation of a decade’s worth of wisdom and experience from entrepreneur, philosopher, and investor Naval Ravikant.

As founder of multiple successful ventures, including Epinions and AngelList, Naval has become a startup culture icon and attracted readers and listeners worldwide.

After a lifetime of study and application of philosophy, economics, and wealth creation, Naval has proven the impact of his principles.

With his guidance, you don’t have to pick one: you can learn how to be successful and happy.

You’ll learn how to build and develop the skill set that makes you wealthy.

Instead of spreading yourself thin through the hustle, Naval’s advice will help you focus your energy on understanding how wealth is created and leveraged.

AppSumo’s 75 No-Code Business Ideas

75 No-Code Business Ideas is an ebook that delivers ideas for tool-inspired businesses anyone can start without any developer know-how.

This guide was put together by Doc Williams, host of Build With Me, a YouTube show where he shows you how to launch a code-free business weekly.

You won’t find the most common business ideas on this list.

Doc Williams skipped the most common no-code online business ideas, like blogging, Facebook ad consulting, becoming a VA, and dove right into the more niche businesses.

This ebook is a jumping-off point for the wantrepreneur looking to get inspired and take that very first step into owning your business.

More Good Jobs: An Entrepreneur’s Action Plan to Create Change in Your Community

More Good Jobs: An Entrepreneur’s Action Plan to Create Change in Your Community is an ebook that explains exactly how cities become startup hubs and what you can do to influence this change in your community.

More Good Jobs is written by major job creator and entrepreneur Martin Babinec.

Martin started his own business in Silicon Valley and grew it into a multi-billion dollar company, and he’s analyzed which forces were at play to help him succeed.

This ebook shows you what makes Silicon Valley so conducive to startups from someone who started his own business there and let you use that knowledge to your advantage.

AppSumo’s Everyone’s Talking About Social Proof: 11 Attention-Grabbing Ways to Use Trust Signals to Multiply Sales

Everyone’s Talking About Social Proof is an ebook that skips the basics and jumps straight into strategic methods for creating powerful trust signals that boost sales.

When most of us think of social proof, we imagine 5-star reviews, a few impressive media logos… and that’s about it.

But you want to take your social proof one step further.

What if you could create a full-blown social proof strategy with campaigns, moving pieces, and methods that you know none of your competitors would be clever enough to borrow?

That’s what we tried to achieve with this ebook: equipping you with strong social proof methods that put all other tactics to shame.

Breakout Blueprint: How to Find Your Passion, Take Action, and Build a Lifestyle Business eBook

Breakout Blueprint is an ebook that teaches you how to define your passion and leverage it into a successful business for the lifestyle you’ve always imagined.

Breakout Blueprint is the culmination of thorough research on successful entrepreneurs.

Doug Foley, career coach and podcast host, interviewed over 150 entrepreneurs to find out what made them successful, and the answer wasn’t that difficult.

They all built businesses around the lives they wanted to live, not the lives they were living.

This ebook will let you follow the same blueprint to success.

Breakout Blueprint will show you the four foundations you need to get started: passion, expertise, need, and value.

From there, you’ll define goals that will give you direction and help you find meaning in what you’d like to accomplish (besides finishing your Netflix queue).

Because it’s not just about establishing a business—it’s about making your purpose align with your goals.

AppSumo’s Essential Marketing Start Guide

The AppSumo Essential Marketing Start Guide is an ebook that helps lean professional service businesses take control of their digital marketing with direct advice from the AppSumo team.

Written with small teams and tight budgets in mind, the AppSumo Essential Marketing Start Guide fills in the gaps of your digital marketing strategy.

Real-life copywriters, Alex and Sarabeth, sat down with seven members of the AppSumo marketing team for real consulting calls.

They dove into seven unique aspects of their business — Facebook ads, social media, email, SEO keyword research, YouTube, Google ads, and referrals — and how to improve them.

Create and Orchestrate – Marcus Whitney

Create and Orchestrate is an ebook that demystifies how to start your own business, with tips for preparing and accelerating your dream company.

Guiding the business conductor is Marcus Whitney, whose humble beginnings as a college dropout supporting a family inform his accessible strategies.

He shares both the triumphs and failures that landed him as a super successful entrepreneur, so you can know what works and what to avoid.

Even if you don’t think you fit the traditional “mold’ of an entrepreneur, you’ll find strategies and advice that will help you on your way to success.

50 Startup Founders Reveal Why Their Startups Failed

As an entrepreneur, it is possible to fail at every step of the startup process. While many ideas remain just that, ideas in others can blossom into successful startups.

Learn from other entrepreneurs about their failures so that you don’t repeat them or worse yet, end up starting a company without any potential for success. The truth is those ideas with potential have likely been tried before by someone else and may not be as original as they seem. 

Some failures will occur when trying to turn an idea into reality but learning from others’ mistakes saves time and money. 

You may not have to reinvent the wheel completely, but you should definitely learn from other’s failures and successes so that you can improve your chances of success.

Mastering Creativity – James Clear

It’s not enough to be talented. You also need to know how to effectively utilize your skills, creativity towards the things you want in life. In this book, you’ll learn principles useful for mastering creativity.

279 Days to Overnight Success – Chris Guillebeau

Chris Guillebeau is a writer and entrepreneur–he’s written several best-selling books, including “The $100 Startup.”

This book is a great starting point for learning how new and established businesses grow their online presence.

Traffic Secrets – Russell Brunson

Many entrepreneurs’ biggest challenge isn’t coming up with a great product or service; it’s getting their potential customers to know they exist.

That is a calamity.

The best way to solve this problem is by using simple, proven marketing.

In this timeless book from the $100 million visionary and co-founder of the tech company ClickFunnels, you’ll learn to use evergreen traffic tactics to fill your website and funnels with your dream customers.

Russell Brunson wrote traffic Secrets to assist you in the process of spreading the word about your products and services to the rest of the world.

Dotcom Secrets 

Starting an internet marketing career can be overwhelming. There’s a lot of information and many courses thrown over the internet. Figuring out the truth from the lies is an obstacle. 

That’s why Russell Brunson, the mastermind behind Dotcom Secrets, decided to write a book. The book will help aspiring entrepreneurs navigate their way through what he calls “the overwhelming digital sea of information.” To solve this challenge that most marketers face today, Russell shares his secrets for finding success online. 

Here are some things you can expect from the Dotcom Secrets: how internet marketing works and how to expand your company with sales funnels. 

The book anchors on Russells Brunson’s “secret funnel strategy,” which covers most of the strategy behind ClickFunnels.

The funnel strategy shows you how to go from ‘lead’ –> ’sale’ while still keeping your customers happy and engaged during every stage of this cycle. This way leads are likely to make more purchases down the line too because they feel like they know you already!

Expert Secrets 

Expert Secrets is basically a follow-up to Russell’s DotCom Secrets book, which has been his bestselling book so far.  

Expert Secrets is mostly based on how you can develop into an expert in your field of choice and earn the big bucks doing so. It has various sections that let you know what it takes to become a true expert, as well as several successful people’s journeys to success.

Russell doesn’t just tell us his opinion about things. He gives examples of both successes and failures (where applicable) so we could learn from both. In addition, he lays down some actionable steps on how to do so.


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